Privacy policy

1. Who we are

FWD// Go Forward is run by Lee Reece, a sole trader trading as FWD// Go Forward (“we”, “us”, “our”). We are the controller of your personal information, which means we decide how and why it is used.

Email: hello@gofwd.uk

We are not required to appoint a Data Protection Officer. Lee Reece is responsible for data protection and is your point of contact for any privacy question.

2. The information we collect

Information you give us:

• Identity and contact details: name, email address, phone number, date of birth (to confirm you are 18 or over) and address where needed for billing. We use a confirmation tick-box for users to ratify they are over the age of 18 at sign-up. For under 18’s, the parent/guardian or appropriate adult must complete the form and provide their details.
• Health and fitness information: your health questionnaire answers, injuries, medical conditions, medication, pregnancy status, fitness level, goals, body measurements, progress photos and training records.
• Wellbeing information: anything you choose to tell us about your confidence, anxiety, mood or personal circumstances during coaching.
• Payment information: your Direct Debit details are collected and held by GoCardless, not by us. We see only your name, payment status and the last digits of your account.
• Messages: emails, direct messages, form submissions, community posts and feedback.
• Marketing preferences: whether you have opted in to hear from us.

Information we collect automatically:

• Website data: IP address, browser and device type, pages visited and how you got to our site, collected through cookies and similar technologies (see section 11).
• Booking data: session dates, attendance and cancellations, through our booking system.

Information from others:

• Information from social media platforms when you contact us or engage with our content there.
• Information from Gymworks Skelmersdale or another venue if they introduce you to us, with your agreement.

We do not knowingly collect information about anyone under 18. Our services are for adults only. If we learn we hold a child’s information, we will delete it unless we need to keep it for safeguarding reasons.

3. How we use your information and our lawful basis

UK law requires us to have a lawful basis for each way we use your information. These are ours:

We do not sell your information. We do not use automated decision-making or profiling that has legal or similarly significant effects on you.

4. Your health information and the PAR-Q

Health information is “special category” data under UK GDPR and gets extra protection. We only collect it with your explicit consent, which we ask for separately when you complete your health questionnaire:

“I consent to FWD// Go Forward using the health and wellbeing information I provide to plan safe training and support my coaching, as described in the Privacy Policy.”

You can withdraw consent at any time by emailing hello@gofwd.uk. Withdrawing does not affect anything we did before. However, we may not be able to coach you safely without this information, in which case we may need to pause or end coaching.

We use health information only to keep you safe and tailor your training. We never use it for marketing, and only the people who need it to coach you can see it.

The PAR-Q (coaching clients)

Before your coaching starts, we ask you to complete our Physical Activity Readiness Questionnaire (PAR-Q) online. The form is run by Jotform and linked from our website.

• What we collect: your name, contact details and date of birth; an emergency contact, if you give one; and your answers about medical conditions, injuries, past surgery, medication, pregnancy, symptoms during exercise (such as chest pain or dizziness) and your current activity level.
• Why we collect it: to check it is safe for you to exercise, decide whether you need medical clearance first, and plan your training around any injuries or conditions.
• Our lawful basis: your explicit consent, which you give by ticking a separate, unticked box on the PAR-Q form. It is not bundled into accepting our terms. We also keep completed PAR-Qs for the period in section 8 in case we need to establish or defend a legal claim, which UK GDPR allows.
• Keeping it up to date: please tell us about any change to your health, and complete a new PAR-Q at least once every 12 months.
• Withdrawing consent: you can withdraw your consent at any time by emailing hello@gofwd.uk. We will stop using your PAR-Q to plan your training. Because we can’t coach you safely without it, we may need to pause or end your coaching. We may still keep a copy for the retention period in section 8, only so we can deal with any legal claim, and we won’t use it for anything else.
• Where it is stored: PAR-Q answers are stored by Jotform, encrypted, on servers in the EU (Frankfurt, Germany). Only Lee Reece can access them.

5. Safeguarding

We keep what you tell us confidential. In rare cases we may share information without your consent where the law allows it, if we reasonably believe:

• you or someone else is at risk of serious harm;
• a child or an adult at risk is being, or may be, abused or neglected;
• a serious crime has been, or may be, committed; or
• we are required to by law or a court order.

In these cases we would share only what is necessary, and only with the right people, such as emergency services, the police, your GP or local authority social care. Where it is safe to do so, we will talk to you first. We rely on vital interests and the safeguarding conditions in Schedule 1 of the Data Protection Act 2018. We keep a secure, confidential record of any safeguarding concern and the action we took.

6. Who we share your information with

We use trusted service providers to run our business. They process your information only on our instructions and must keep it secure.

Client records: coaching clients’ names, contact details and coaching dates are kept in our website’s admin area, which is hosted by Emergent.

We may also share information with:

• our insurers and legal advisers if there is a claim or potential claim;
• HMRC and other authorities where the law requires it;
• anyone else in the safeguarding situations in section 5; and
• a buyer of our business, if we ever sell it, who would have to follow this policy.

WhatsApp community: when you join our community, your name, profile photo and phone number are visible to us as admin and may be visible to other members, depending on your WhatsApp settings. WhatsApp’s own privacy policy also applies. Please don’t post anything in the community that you want kept private.

7. International transfers

Some of our providers store data outside the UK. Where they do, we make sure your information is protected by one of the safeguards UK law requires: a UK adequacy decision (including the UK–US Data Bridge for certified companies), the ICO’s International Data Transfer Agreement, or the UK Addendum to the EU Standard Contractual Clauses.

8. How long we keep your information

We keep information only as long as we need it:

After these periods we securely delete or anonymise your information.

9. How we keep your information secure

We protect your information with password-protected accounts, two-step verification on our business systems, encrypted devices and limited access. We do not keep health questionnaires in personal photo galleries. Weekly check ins remain in WhatsApp business, with devices accessing this all having 2-factor authentication.

If a data breach is likely to put your rights at risk, we will report it to the ICO within 72 hours of becoming aware of it. If the risk to you is high, we will also tell you directly without undue delay.

10. Your rights

You have the right to:

• Access a copy of the information we hold about you.
• Correct information that is wrong or incomplete.
• Delete your information, where we have no legal reason to keep it.
• Restrict how we use your information in certain situations.
• Object to us using your information based on legitimate interests, and to direct marketing at any time.
• Data portability: receive information you gave us in a common digital format, or have it sent to another provider.
• Withdraw consent at any time, where we rely on consent.

To use any of these rights, email hello@gofwd.uk. We may need to confirm your identity first. We will respond within one month, or within three months for complex requests, and we will tell you if we need the extra time. There is normally no charge. We will carry out reasonable and proportionate searches to find your information.

You can unsubscribe from marketing using the link in any email or by contacting us.

11. Cookies

Our website uses cookies and similar technologies:

• Essential cookies make the site and checkout work. They don’t need consent.
• Analytics cookies (Google Analytics) help us understand how visitors use the site in aggregate so we can improve it. They are only placed with your consent, and you can opt out at any time via the cookie settings link in our footer.
• Advertising cookies (such as Meta Pixel), if used, are only placed with your consent through our cookie banner.

You can also block or delete cookies in your browser settings, though some parts of the site may not work properly.

12. Complaints

If you are unhappy with how we have handled your information, please tell us first so we can put it right. You can complain by emailing hello@gofwd.uk. We will acknowledge your complaint within 30 days and investigate and respond without undue delay.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK data protection regulator, at ico.org.uk/make-a-complaint or on 0303 123 1113.

13. Changes to this policy

We may update this policy to reflect changes in the law or how we work. The “Last updated” date at the top shows when it was last changed. If we make a significant change, we will tell members by email before it takes effect.

14. Contact us

For any question about this policy or your information, contact Lee Reece at hello@gofwd.uk © 2026 FWD// Go Forward. All rights reserved.